YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

254.50p
   
  • Change Today:
      1.00p
  • 52 Week High: 482.00
  • 52 Week Low: 247.00
  • Currency: UK Pounds
  • Shares Issued: 117.20m
  • Volume: 887,495
  • Market Cap: £298.27m
  • RiskGrade: 149

Latest Deals

Traded Action Notifier PriceAmountValue
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83
27-Aug-25 Exercise of option Alex McIntosh 0.000p 76,486 £0.00

Largest Deals (365 days)

Traded Action Notifier PriceAmountValue
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
12-Dec-24 Buy Dividends Alex McIntosh 462.00p 15 £69.30

Director Shareholdings

Notifier Holding Value*
Stephan Shakespeare 1,926,423 £4,902,746
Alex McIntosh 534,346 £1,359,911
Devesh Mishra 29,038 £73,902
Ian Griffiths 19,216 £48,905
Ashley G Martin 11,328 £28,830
Deborah Davis 10,675 £27,168
Andrea Newman 6,985 £17,777
Shalini Govil-Pai 15 £38

Major Shareholders

Notifier** Holding Value*
1607 Capital Partners, LLC 9,676,854 £24,627,593
Norges Bank 8,381,905 £21,331,948
Octopus Investments Nominees Limited 8,363,335 £21,284,688
Balshore Investments Limited 8,029,100 £20,434,060
BlackRock 7,841,313 £19,956,142
LIONTRUST INVESTMENT PARTNERS LLP 7,203,229 £18,332,218
Herald Investment Management 7,114,653 £18,106,792
Artemis Investment Management LLP 5,882,589 £14,971,189
T. Rowe Price Associates, Inc. 5,759,103 £14,656,917
Ameriprise Financial, Inc. 4,987,870 £12,694,129
JO Hambro Capital Management 4,570,000 £11,630,650
Baillie Gifford 4,459,665 £11,349,847
Capital Group 3,518,294 £8,954,058
Sanne Fiduciary Services Limite 3,500,000 £8,907,500
Charles Stanley Stockbrokers 3,486,024 £8,871,931
Brown Capital Management 3,432,714 £8,736,257
Investec Wealth & Investment Limited 3,412,601 £8,685,070
Anna-Elizabeth Shakespeare 3,344,000 £8,510,480
Hillary Shakespeare 3,344,000 £8,510,480

* Value is calculated by using the current share price multiplied by the amount held.
** Major Shareholders are individuals or institutions that own more than 3% of the company’s shares and have been reported in the annual accounts.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

YouGov Market Data

Currency UK Pounds
Share Price 254.50p
Change Today 1.00p
% Change 0.39 %
52 Week High 482.00
52 Week Low 247.00
Volume 887,495
Shares Issued 117.20m
Market Cap £298.27m
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 0
Neutral 2
Sell 0
Strong Sell 0
Total 6
buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 05-Dec-2025

Time Volume / Share Price
16:35 823 @ 254.50p
16:35 82,100 @ 254.50p
16:35 1,584 @ 254.50p
16:35 1,161 @ 254.50p
16:35 1,099 @ 254.50p

YouGov Key Personnel

CFO Alex McIntosh

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