Kellogg is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. Its leading brands include Kellogg’s, Pop-Tarts, Nutri-Grain, Rice Krispies and Special K, while the Tony the Tiger and Snap! Crackle! Pop! icons are instantly recognisable to generations of consumers. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.