Card Factory is a retailer of greetings cards and associated gift and party products. The company, which was founded by a Yorkshire entrepreneur as a back-of-the-van stall, was floated in London by private equity group Charterhouse with a valuation of £700m in May 2014. No-frills Card Factory had a total store estate of 865 at its January 2017 year end. It has an online presence offering personalised cards and gifts at gettingpersonal.co.uk.