Saga (SAGA)

Sector:

Tourism and Leisure Services

Index:

FTSE Small Cap

589.00p
   
  • Change Today:
    -42.00p
  • 52 Week High: 669.00p
  • 52 Week Low: 174.40p
  • Currency: UK Pounds
  • Shares Issued: 146.29m
  • Volume: 575,959
  • Market Cap: £861.65m
  • RiskGrade: 387
  • Beta: 0.02

Saga Overview

Saga specialises in the needs of the over 50s, offering a range of products and services such as insurance, holidays, personal finance and a magazine. Headquartered in Folkestone, Kent, the company is known for its package tours and cruise holiday products and also provides financial planning, equity release, care funding advice, credit cards, retirement products and life insurance services.

1 Day Chart (08-07-2026)

1 Day Chart

6 Month Chart

6 Month Chart
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Financials

Latest F'cast
Div Yield 0.0% 0.0%
Div Cover n/a n/a
Op Mrgn 10.7% 16.5%
ROCE 14.0%  
Latest F'cast
P/E 14.5 16.8
PEG 0.2 2.4
Pr/Revenue 1.3 1.2
Pr/Book 12.5  
Latest F'cast
Revenue 12.2% 5.9%
PBT n/a 5390.5%
EPS 77.2% 1.3%
DPS n/a n/a

Saga Fundamentals

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jan-22 377.20 (23.50) 11.10p 25.7 n/a -16% n/a 0.0%
31-Jan-23 663.70 (272.70) 12.90p 14.4 0.9 +16% n/a 0.0%
31-Jan-24 564.60 (123.80) 30.00p 4.6 0.0 +133% n/a 0.0%
31-Jan-25 588.30 (160.20) 23.20p 5.3 n/a -23% n/a 0.0%
31-Jan-26 660.00 2.10 41.10p 12.7 0.2 +77% n/a 0.0%

a. Based on UK GAAP presentation of accounts - includes discontinued activities

Saga Forecasts

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jan-27 698.83 115.30 41.65p 15.2 11.4 +1% n/a 0.0%
31-Jan-28 735.23 131.30 51.95p 12.1 0.5 +25% n/a 0.0%

Copyright © 2026 FactSet Research Systems Inc. All rights reserved.

Saga Company Announcements

Director/PDMR Shareholding 07-Jul-2026 16:16 RNS
Result of AGM 30-Jun-2026 15:21 RNS
AGM Trading Update 30-Jun-2026 07:00 RNS

Saga ShareCast News

Bumper demand for cruises boosts Saga despite Mi... 30-Jun-2026 ShareCast
Saga swings to full-year profit 15-Apr-2026 ShareCast
Saga lifts FY profit outlook amid strong travel ... 29-Jan-2026 ShareCast

Saga Top Newspaper Links

AA to show growth after split with Saga 22-Sep-2014 The Herald
Over-50s group Saga snaps up Destinology to wide... 14-Aug-2014 Daily Mail

Latest Saga Director Deals

Traded Action Notifier PriceAmountValue
03-Jul-26 Sell Mark Watkins 670.20p 30,205 £202,433.89
03-Jul-26 Exercise of option Mark Watkins 0.000p 30,205 £0.00

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

Note 3: Above ratios are on a 'per annum' basis, adjusted for corporate actions and based on the fundamentals of the primary listed security.

Note 4: Under IFRS, all figures are based on 'Continuing' operations unless otherwise stated.

Note 5: In the case of dual listed securities, broker recommendations and forecasts relate to the primary listing.

Note 6: Forecast figures based on normalised accounts.

 

Saga Market Data

Currency UK Pounds
Share Price 589.00p
Change Today -42.00p
% Change -6.66 %
52 Week High 669.00p
52 Week Low 174.40p
Volume 575,959
Shares Issued 146.29m
Market Cap £861.65m
Beta 0.02
RiskGrade 387

Saga Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
24.04% above the market average24.04% above the market average24.04% above the market average24.04% above the market average24.04% above the market average
8.33% above the sector average8.33% above the sector average8.33% above the sector average8.33% above the sector average8.33% above the sector average
Price Trend
90.78% above the market average90.78% above the market average90.78% above the market average90.78% above the market average90.78% above the market average
92.00% above the sector average92.00% above the sector average92.00% above the sector average92.00% above the sector average92.00% above the sector average
Income Not Available
Growth
15.85% above the market average15.85% above the market average15.85% above the market average15.85% above the market average15.85% above the market average
50% below the sector average50% below the sector average50% below the sector average50% below the sector average50% below the sector average

What The Brokers Say

Strong Buy 2
Buy 1
Neutral 0
Sell 0
Strong Sell 0
Total 3
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

Saga Dividends

  Latest Previous
  Interim Final
Ex-Div 10-Oct-19 16-May-19
Paid 22-Nov-19 28-Jun-19
Amount 1.30p 1.00p

Trades for 08-Jul-2026

Time Volume / Share Price
16:29 2,500 @ 581.84p
16:29 200 @ 582.00p
16:29 372 @ 582.00p
16:29 853 @ 581.84p
16:29 5 @ 582.00p

Saga Key Personnel

CFO Mark Watkins

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