Founded in 2004, THG is a vertically integrated digital-first consumer brands group, powered by THG Ingenuity, its proprietary end-to-end e-commerce technology and operating platform. In addition to powering the online operations of THG Own Brands, THG Ingenuity provides an end-to-end direct-to-consumer ("D2C") e-commerce solution for consumer brand owners under a Software as a Service ("SaaS") licensing model, in addition to stand-alone services, including hosting, content creation and translation.