YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

207.00p
   
  • Change Today:
    -0.50p
  • 52 Week High: 400.00
  • 52 Week Low: 202.00
  • Currency: UK Pounds
  • Shares Issued: 117.21m
  • Volume: 492,159
  • Market Cap: £242.63m
  • RiskGrade: 149
  • Beta: 0.43

YouGov Overview

YouGov is an international research data and analytics group. Our data-led offering supports and improves a wide spectrum of marketing activities of a customer base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

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Financials

Latest F'cast
Div Yield 4.5% 0.0%
Div Cover n/a 3.4
Op Mrgn n/a 14.5%
ROCE n/a  
Latest F'cast
P/E 6.5 6.2
PEG n/a 1.2
Pr/Revenue 0.6 0.6
Pr/Book 1.3  
Latest F'cast
Revenue n/a 1.5%
PBT n/a 216.2%
EPS n/a 5.1%
DPS n/a 4.7%

YouGov Fundamentals

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jul-21 169.00 18.90 20.80p 60.9 4.1 +15% 6.00p 0.5%
31-Jul-22 221.10 25.30 23.70p 46.2 3.3 +14% 7.00p 0.6%
31-Jul-23 258.30 44.70 40.50p 24.0 0.3 +71% 8.75p 0.9%
31-Jul-24 335.30 4.00 29.40p 15.7 n/a -27% 9.00p 1.9%
31-Jul-25 388.90 18.10 31.70p 9.8 1.2 +8% 9.25p 3.0%

a. Based on UK GAAP presentation of accounts - includes discontinued activities

YouGov Forecasts

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jul-26 394.89 57.23 33.30p 6.2 1.2 +5% 9.69p 0.0%
31-Jul-27 407.84 62.68 37.56p 5.5 0.4 +13% 10.41p 0.0%
31-Jul-28 422.99 67.01 41.78p 5.0 0.4 +11% 11.14p 0.0%

Copyright © 2026 FactSet Research Systems Inc. All rights reserved.

YouGov Company Announcements

Director/PDMR Shareholding 12-Feb-2026 07:00 RNS
Director/PDMR Shareholding 11-Feb-2026 08:01 RNS
Holding(s) in Company 10-Feb-2026 17:06 RNS

YouGov ShareCast News

Director dealings: Yougov non-executive director... 12-Feb-2026 ShareCast
YouGov reshuffles finance leadership as McIntosh... 09-Feb-2026 ShareCast
YouGov ends first half in line with expectations 04-Feb-2026 ShareCast

YouGov Top Newspaper Links

Yougov surveys a healthy profit rise 11-Oct-2011 The Scotsman
YouGov cashes in on election polls 12-Oct-2010 The Scotsman
YouGov axes staff as profits fall 13-Oct-2009 The Scotsman

Latest YouGov Director Deals

Traded Action Notifier PriceAmountValue
11-Feb-26 Buy Ashley G Martin 211.00p 16,586 £34,996.46
10-Feb-26 Buy Deborah Davis 212.00p 9,500 £20,140.00
15-Dec-25 Buy Alex McIntosh 255.00p 31 £79.05

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

Note 3: Above ratios are on a 'per annum' basis, adjusted for corporate actions and based on the fundamentals of the primary listed security.

Note 4: Under IFRS, all figures are based on 'Continuing' operations unless otherwise stated.

Note 5: In the case of dual listed securities, broker recommendations and forecasts relate to the primary listing.

Note 6: Forecast figures based on normalised accounts.

 

YouGov Market Data

Currency UK Pounds
Share Price 207.00p
Change Today -0.50p
% Change -0.24 %
52 Week High 400.00
52 Week Low 202.00
Volume 492,159
Shares Issued 117.21m
Market Cap £242.63m
Beta 0.43
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 1
Neutral 1
Sell 0
Strong Sell 0
Total 6
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 12-Feb-2026

Time Volume / Share Price
15:57 7,690 @ 209.75p
16:35 1,767 @ 207.00p
16:35 79,251 @ 207.00p
16:35 499 @ 207.00p
16:35 38 @ 207.00p

YouGov Key Personnel

CEO Stephan Shakespeare
Chair Deborah Davis
CFO James Davies

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