LONDON (ShareCast) - (Sharecast News) - Recruitment and training group Staffline has formally rebranded recently acquired Irish business Grafton Recruitment to Staffline Recruitment Ireland.

The AIM-listed group said Staffline Recruitment Ireland was now the leading recruitment business in the country by market share, with the rebrand also enabling the division to leverage the established brand.

Staffline also stated the move was in-line with its strategy of unifying existing brands within recruitment in order to drive synergies and grow opportunities as management remains focused on reducing operational silos across the group.

Chairman Ian Lawson said: "This rebrand is a significant step in our strategy to unify our business units, leverage the strong brands that exist within the group and drive potential synergies. "

As of 1000 BST, Staffline shares had dipped 0.27% to 32.96p.

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