LONDON (ShareCast) - (Sharecast News) - 4imprint Group reported strong financial performance for the year ended 28 December in an update on Tuesday, with unaudited revenue expected to reach $1.37bn, representing a 3% increase from $1.33bn in the prior year.

The FTSE 250 company said profit before tax was anticipated to be no less than $153m, exceeding the upper end of analysts' forecasts and surpassing the 2023 figure of $141m.

Despite challenging market conditions, the firm said it achieved solid operational progress, as total order count and average order value both increased by 2% compared to the prior year.

Existing customer orders rose 5%, reflecting strong customer retention, while new customer orders declined by 9%, impacted by ongoing economic uncertainty.

Gross profit margins remained robust at approximately 32%, and the company's flexible marketing approach allowed it to adjust investment levels in response to market conditions, resulting in a double-digit operating profit margin.

The group said it continued to generate strong cash flows, enabling a significant $20m capital investment to expand its Oshkosh distribution centre, supporting growth in the apparel category.

Despite that investment, unaudited year-end cash and bank deposits stood at $148m, compared to $105m at the end of 2023, ensuring a strong financial position as the company enters 2025.

The company said its final results for the year will be published on 12 March.

At 1115 GMT, shares in 4imprint Group were up 8.22% at 5,383.78p.

Reporting by Josh White for Sharecast.com.

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