LONDON (ShareCast) - (Sharecast News) - 4imprint Group said on Wednesday that it delivered a "resilient" operational and financial performance in the early part of 2025, against a backdrop of volatile macroeconomic conditions.
In an update ahead of its annual meeting, the direct marketer of promotional products said group revenue in the first four months of the year was in line with the same period a year earlier.

4imprint said order intake has continued to run about 2% below the prior year, while average order values were even. It said gross margins have remained "strong" and the marketing mix has provided the flexibility and efficiency it expected.

"Although the recently announced temporary reduction of tariffs on US imports from China moderates their impact in the near term, we expect an element of supply chain disruption and higher product costs during the second half of the year," the company said.

"In addition, any impact the situation surrounding tariff policy may have on the broader macro-economic backdrop is difficult to predict. However, as demonstrated in previous periods of uncertainty and supply chain disruption, the group's strategy, including a strong balance sheet, gives the business a competitive advantage."

4imprint said it remains confident in its ability to navigate the current uncertain environment, "delivering the best possible near-term financial results while positioning the business to take advantage of opportunities that will present themselves as certainty returns".

Results for the 26 weeks to 28 June 2025 are due on 6 August.

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