LONDON (ShareCast) - (Sharecast News) - Cosmetics firm Warpaint reported record full-year sales, margins and profits on Tuesday, with growth across all regions.
In the year to the end of December 2024, adjusted pre-tax profit rose 33% to £24.6m, while revenue grew 13% to £101.6m. The gross profit margin was up 130 basis points to 41.2%.

Revenue in the EU rose 22% to £54.7m, while the UK saw an 8% jump to £35m and US revenue was up 19% to £8.7m.

Earnings per share increased 29% to 23.5p and the company - which owns the W7 and Technic brands - recommended a final dividend of 7.5p a share. This brings the total dividend for the year to 11p per share, up 22%.

Sales of branded products ticked up 12% to £95.1m, driven by lead brand W7. Meanwhile, direct online sales were 35% higher at £8.4m.

Warpaint pointed to a solid start to trading in the first quarter of 2025, with unaudited group sales for the three months to the end of March up 14% on the same period a year earlier at £26.7m.

Chairman Clive Garston said: "I am very pleased with the group's record 2024 financial performance. in 2024 which has continued into 2025, despite the challenging macroeconomic environment. This reflects the delivery of Warpaint's consistent and focussed strategy of ensuring its branded products are sold through an ever-expanding network of large retailers globally, by gaining more space within these retailers, entering relationships with new ones and increasing the group's online sales presence.

"The board expects the group performance to remain strong and for sales and profits to continue to grow over the remainder of 2025 and beyond. We continue to see significant growth opportunities, particularly in the UK and Europe, and with the addition of the Brand Architekts' brands we have further opportunities for growth.

"The recently implemented increased US tariffs are having an impact on our US business, but the US remains a modest part of the group's overall business, and with significant growth opportunities elsewhere and strategies in place to mitigate their effect, we do not expect tariffs to have a material impact on the group's financial performance in 2025. Accordingly, the board's expectations for the group's financial performance in 2025 are unchanged."

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