Mirriad Advertising (MIRI)

Sector:

Media

Index:

FTSE AIM All-Share

 0.014p
   
  • Change Today:
      0.000p
  • 52 Week High: 0.75
  • 52 Week Low: 0.009
  • Currency: UK Pounds
  • Shares Issued: 17,072m
  • Volume: 1,698,082,786
  • Market Cap: £2.39m
  • RiskGrade: 371

Mirriad warns it could collapse within a week amid cash crisis

By Josh White

Date: Thursday 01 May 2025

LONDON (ShareCast) - (Sharecast News) - Mirriad Advertising warned in an update on Thursday that it could be forced to enter administration within the next week if it failed to secure immediate funding.
The AIM-traded firm's announcement followed the collapse of advanced takeover discussions that had been ongoing for four months and were terminated on 30 April.

Mirriad, which specialises in in-content advertising and virtual product placement, reported revenue of just over £80,000 for the first quarter of 2025, down from over £1m for the full 2024 year.

The figure was slightly below board expectations, and reflected both seasonal trends and the impact of a strategic shift toward higher-value, scalable sales opportunities.

Mirriad attributed additional revenue weakness to ongoing macroeconomic volatility in the US, which led to campaign delays and budget cuts in key verticals.

As of 31 March, the company held £2.7m in cash, down from £4.8m at the end of 2024.

With a monthly gross cash burn of between £0.65m and £0.68m, Mirriad's current funding was insufficient to sustain operations beyond the near term.

The board said it was urgently exploring options to raise capital through an equity placing or other means, but cautioned that there was no certainty that such efforts would succeed.

In the absence of new funding, the directors said they could be required to begin administration proceedings to protect creditor interests, which would likely result in a suspension of the company's shares.

It said it would provide further updates as the situation developed.

At 1320 BST, shares in Mirriad Advertising were down 84.71% at 0.05p.

Reporting by Josh White for Sharecast.com.

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Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

MIRI Market Data

Currency UK Pounds
Share Price 0.014p
Change Today 0.000p
% Change 1.45 %
52 Week High 0.75
52 Week Low 0.009
Volume 1,698,082,786
Shares Issued 17,072m
Market Cap £2.39m
RiskGrade 371

MIRI Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
74.04% above the market average74.04% above the market average74.04% above the market average74.04% above the market average74.04% above the market average
43.59% above the sector average43.59% above the sector average43.59% above the sector average43.59% above the sector average43.59% above the sector average
Price Trend
100% below the market average100% below the market average100% below the market average100% below the market average100% below the market average
100% below the sector average100% below the sector average100% below the sector average100% below the sector average100% below the sector average
Income Not Available
Growth
62.77% below the market average62.77% below the market average62.77% below the market average62.77% below the market average62.77% below the market average
62.16% below the sector average62.16% below the sector average62.16% below the sector average62.16% below the sector average62.16% below the sector average

MIRI Dividends

No dividends found

Trades for 18-Jul-2025

Time Volume / Share Price
16:35 1,724,138 @ 0.014p
16:35 1,000,000 @ 0.014p
16:35 724,138 @ 0.014p
16:29 3,284,672 @ 0.014p
16:29 1,000,000 @ 0.015p

MIRI Key Personnel

CFO Nic Hellyer
CEO Louis Wakefield

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