Auto Trader Group plc is the UK's largest digital automotive marketplace. Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years. Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.