YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

251.00p
   
  • Change Today:
    -6.50p
  • 52 Week High: 492.00
  • 52 Week Low: 245.83
  • Currency: UK Pounds
  • Shares Issued: 117.19m
  • Volume: 978,274
  • Market Cap: £294.15m
  • RiskGrade: 149

YouGov Overview

YouGov is an international research data and analytics group. Our data-led offering supports and improves a wide spectrum of marketing activities of a customer base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

1 Day Chart (15-10-2025)

1 Day Chart

6 Month Chart

6 Month Chart
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Financials

Latest F'cast
Div Yield 3.7% 0.0%
Div Cover n/a 3.8
Op Mrgn n/a 15.8%
ROCE n/a  
Latest F'cast
P/E 7.9 6.7
PEG n/a 0.4
Pr/Revenue 0.8 0.7
Pr/Book 1.5  
Latest F'cast
Revenue n/a 1.0%
PBT n/a 242.7%
EPS n/a 17.7%
DPS n/a 7.0%

YouGov Fundamentals

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jul-21 169.00 18.90 20.80p 60.9 4.1 +15% 6.00p 0.5%
31-Jul-22 221.10 25.30 23.70p 46.2 3.3 +14% 7.00p 0.6%
31-Jul-23 258.30 44.70 40.50p 24.0 0.3 +71% 8.75p 0.9%
31-Jul-24 335.30 4.00 29.40p 15.7 n/a -27% 9.00p 1.9%
31-Jul-25 388.90 18.10 31.70p 9.8 1.2 +8% 9.25p 3.0%

a. Based on UK GAAP presentation of accounts - includes discontinued activities

YouGov Forecasts

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jul-26 392.83 62.02 37.31p 6.7 0.4 +18% 9.90p 0.0%
31-Jul-27 408.21 67.50 42.19p 5.9 0.5 +13% 10.94p 0.0%

Copyright © 2025 FactSet Research Systems Inc. All rights reserved.

YouGov Company Announcements

Director/PDMR Shareholding 15-Oct-2025 14:06 RNS
Results for the year ended 31 July 2025 14-Oct-2025 07:00 RNS
Notice of Results 02-Oct-2025 07:00 RNS

YouGov ShareCast News

Director dealings: YouGov director snaps up shares 15-Oct-2025 ShareCast
YouGov shares slide despite full-year revenue, p... 14-Oct-2025 ShareCast
Expanded YouGov ends year in line with expectati... 05-Aug-2025 ShareCast

YouGov Top Newspaper Links

Yougov surveys a healthy profit rise 11-Oct-2011 The Scotsman
YouGov cashes in on election polls 12-Oct-2010 The Scotsman
YouGov axes staff as profits fall 13-Oct-2009 The Scotsman

Latest YouGov Director Deals

Traded Action Notifier PriceAmountValue
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

Note 3: Above ratios are on a 'per annum' basis, adjusted for corporate actions and based on the fundamentals of the primary listed security.

Note 4: Under IFRS, all figures are based on 'Continuing' operations unless otherwise stated.

Note 5: In the case of dual listed securities, broker recommendations and forecasts relate to the primary listing.

Note 6: Forecast figures based on normalised accounts.

 

YouGov Market Data

Currency UK Pounds
Share Price 251.00p
Change Today -6.50p
% Change -2.52 %
52 Week High 492.00
52 Week Low 245.83
Volume 978,274
Shares Issued 117.19m
Market Cap £294.15m
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 0
Neutral 2
Sell 0
Strong Sell 0
Total 6
buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 15-Oct-2025

Time Volume / Share Price
16:35 102,683 @ 251.00p
16:35 304 @ 251.00p
16:35 847 @ 251.00p
16:35 1,101 @ 251.00p
16:35 1,019 @ 251.00p

YouGov Key Personnel

CFO Alex McIntosh

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