International Companies

Adidas shares plunge as unchanged profit outlook overshadows sales upgrade

By Benjamin Chiou

Date: Thursday 30 Jul 2026

(Sharecast News) - Adidas shares plunged on Thursday after the sportswear group kept its full-year profit guidance unchanged despite raising its sales forecast, with investors appearing disappointed that stronger revenues would not translate into a bigger earnings upgrade.
The Frankfurt-listed stock was down 16.8% at €151.65 by 0946 BST, putting it...

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