Aim Bulletin

Nichols buys vitamin drink brand VitHit for €75m

By Michele Maatouk

Date: Monday 10 Aug 2026

(Sharecast News) - Vimto maker Nichols said on Monday that it has bought VitHit, a maker of low-calorie, low-sugar drinks, for €75m in cash.
Founded in Dublin in 2001 by former rugby player Gary Lavin, VitHit offers a portfolio of beverages fortified with vitamins and functional ingredients. Nichols said the products...

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