Asos appoints Aaron Izzard as CFO
By Michele Maatouk
Date: Tuesday 17 Jun 2025
(Sharecast News) - Asos said on Tuesday that Aaron Izzard, currently director of group finance, has been appointed to the role of chief financial officer with effect from 1 July.
Izzard succeeds Dave Murray, who will be stepping down as CFO to pursue other opportunities. He will remain with the company for a handover period to ensure a smooth transition, Asos said.
The online fashion retailer said the transition reflects its "evolution as it moves from a successful financial turnaround into a phase of sustained operational execution and long-term strategic growth".
It said Izzard brings more than two decades of experience across a range of senior finance roles in the retail and ecommerce industry. In his tenure at Asos, he has been "instrumental in driving a comprehensive cost-efficiency programme, demonstrating a relentless focus on operational improvements and improving customer experiences".
Asos said his leadership has supported the successful refinancing of the business and reshaped the group's approach to resource allocation, aligning financial investments more closely with strategic priorities.
Chief executive José Antonio Ramos Calamonte said: "Now is the time to further strengthen our focus on delivering sustainable, profitable growth and better customer experiences.
"Aaron has a strong track record of delivering operational efficiency and strategic thinking which will be key to continuing our successful transformation. I am confident that his experience and skills will be a great asset as CFO in the next phase of our journey."
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