Pri0r1ty subsidiary Halfspace wins Europe sports contract
By Josh White
Date: Friday 04 Jul 2025
(Sharecast News) - Pri0r1ty Intelligence Group announced on Friday that its sports data and marketing subsidiary, Halfspace, has secured a contract with a major European sports rights holder to deliver data-led marketing services.
The AIM-traded firm said the three-month agreement was initially worth around €100,000 and may be extended.
Under the contract, Halfspace would deploy its proprietary technology across the client's digital platforms - including websites and apps - to scale data collection and activate marketing strategies designed to grow audience engagement and commercial value.
The project would include the use of Halfspace's GDPR-compliant Compass ID platform for deep-level customer data analysis.
"We are delighted to have won this important new contract with a major European sports rights holder," said Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty.
"Our role is to help harness their vast data to enable it to have an even stronger proposition for its commercial partners.
"We're excited to be working with this new client and running data-led marketing activities to better understand and monetise existing and future customers."
The deal marked a significant early milestone for Halfspace following its recent acquisition by Pri0r1ty, which focuses on AI, data and marketing services.
At 1140 BST, shares in Pri0r1ty Intelligence Group were up 2.19% at 5.88p.
Reporting by Josh White for Sharecast.com.
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