Porsche deliveries drop 6% in first half as Chinese sales tank
By Benjamin Chiou
Date: Tuesday 08 Jul 2025
(Sharecast News) - Luxury carmaker Porsche has reported lower sales for the first half of 2025 with deliveries in China falling by nearly a third compared with last year.
The German manufacturer said vehicle deliveries totalled 146,391 in the first six months of the year, down 6% on last year, though the rate of decline eased slightly after an 8% reported year-on-year fall in the first quarter.
Deliveries in North America were up 10% at 43,577, which was "mainly due to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs," the company said.
However, sales in China dropped 28% to 21,302 as it blamed tough competition and challenging market conditions.
Meanwhile, European deliveries fell 8% to 35,381, with sales in its domestic German market dropping 23% - though Porsche stressed that both markets faced tough comparators with last year.
One bright spark was that the electric vehicles made up 36.1% of all cars sold during the first half, comprising 23.5% all-electric and 12.6% plug-in hybrids.
Porsche's shares were up 1.2% at €34.07 by the close of play in Frankfurt.
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