PensionBee reports double-digit growth in customers, assets and revenue
By Josh White
Date: Thursday 14 Aug 2025
(Sharecast News) - PensionBee reported double-digit growth in customers, assets and revenue for the first half of 2025 on Thursday, supported by higher marketing investment in the UK and foundational spending in its US business.
For the six months ended 30 June, invested customers rose 14% year-on-year to 286,000, while assets under administration increased 21% to £6.3bn.
Revenue climbed 23% to £18.9m, lifting the annual run-rate to £39.8m.
Adjusted EBITDA losses narrowed 44% to £2.9m, with the group's last-12-month adjusted EBITDA loss improving to £0.5m from £2.3m a year earlier.
In the UK, last-12-months adjusted EBITDA turned positive at £3.2m, compared with a £1.9m loss.
Loss before tax was £5.1m, widening from £3.8m.
Cash at period-end stood at £34m, bolstered by a £20m capital raise in October 2024.
The London-listed firm said its UK business recorded record brand awareness of 59% and maintained a customer retention rate above 95%, with cost per invested customer at £251.
Marketing spending was increased to target younger savers, while productivity rose 18% to 1,489 invested customers per staff member.
In the US, PensionBee introduced transfer automation, launched a self-employed product, and added interactive retirement planning tools, reporting brand awareness of 5% in its first disclosed measure.
"We delivered 21% growth in assets under administration, reaching £6.3bn, alongside a 14% increase in our invested customers," said chief executive Romi Savova.
"In the UK, we strengthened our position by continuing to invest in our technology and elevating the customer experience, supported by AI-driven enhancements.
"With a robust pipeline of new customers and record-high brand awareness, we are well-placed to sustain our growth trajectory."
Savova said that in the US, the first half a "foundational phase" of investment.
"We are poised to significantly accelerate operational growth through increased marketing expenditure in the second half of 2025."
The company reiterated its long-term ambition of reaching one million invested customers in the UK within the next decade, and expanding its US customer base.
At 1039 BST, shares in PensionBee Group were up 1.59% at 169.65p.
Reporting by Josh White for Sharecast.com.
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