Seeing Machines inks first 'referral' deal via Mitsubishi Electric Automotive America
By Iain Gilbert
Date: Wednesday 24 Sep 2025
(Sharecast News) - Computer vision technology firm Seeing Machines has signed an agreement to deliver its Guardian Generation 3 product to its first "referral customer" from Mitsubishi Electric Automotive America.
Seeing Machines said on Wednesday that since announcing the referral agreement in June, it and MEAA have collaborated on opportunities in the Americas, with MEAA helping boost the Guardian sales pipeline through its customer network.
The AIM-listed firm said this initial signed agreement was with a "modest sized fleet", Savannah Transport, a family-owned company that has served the Western and Midwestern United States since 2000.
Seeing Machines added that the deal was completed "more rapidly" than the standard Guardian sales cycle, representing the benefit of the referral process, and was one of several "promising opportunities" currently being pursued by the company.
Chief executive Paul McGlone said: "We are delighted to see our first deal signed with Savannah Transport, a company that has worked with MEAA for many years. There are many more opportunities in our joint pipeline, and our sales teams are working closely to ensure that we get trials going quickly to showcase our leading technology and ultimately get more customers.
"Leveraging the extensive relationships that MEAA has across the Americas is a great initiative for us, opening more doors in this huge and competitive market. I am also looking forward to seeing similar results across Europe as our teams are now closely engaged there."
As of 0815 BST, Seeing Machines shares were up 0.35% at 2.55p.
Reporting by Iain Gilbert at Sharecast.com
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