Genuit buys Davidson for £49m
By Michele Maatouk
Date: Monday 29 Sep 2025
(Sharecast News) - Genuit said on Monday that it has bought Davidson - a business which comprises leading brands in the plumbing and heating sectors including Salamander Pumps, Cistermiser, Talon and Keraflo - for £49m.
Genuit, which provides sustainable water, climate and ventilation solutions for the built environment, said these brands have strong market positions, mainly in the UK repair, maintenance and improvement sectors of the residential and commercial segments.
The business is expected to deliver full-year 2025 revenue of £32.8m, it said, and will form part of the group's Sustainable Building Solutions (SBS) business unit.
Genuit pointed out that Davidson is increasingly focused on solutions that use less water, which are in growing demand given stressed water supply to homes and increasing water costs in commercial and public buildings.
It serves mainly the UK market, with a "small but growing" proportion of export revenue.
Chief executive Joe Vorih said: "We are delighted to welcome our new colleagues to Genuit. Davidson is an excellent fit with the existing businesses within SBS, adding to our portfolio of strong brands alongside Polypipe, Manthorpe and Terrain.
"We see opportunities to grow Davidson's products by utilising our existing strong market positions, as well as combining certain product ranges to provide higher value-added solutions to customers.
"Additionally, by deploying the lean techniques of GBS, and our procurement scale, we expect to deliver efficiency improvements in the near future. This transaction follows our recent acquisition of Monodraught and demonstrates the strength of our M&A pipeline."
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