Inchcape to buy Bulgaria's Silver Star
By Michele Maatouk
Date: Friday 22 May 2026
(Sharecast News) - Automotive distributor Inchcape said on Friday that it has agreed to buy Silver Star, the official distributor of Mercedes-Benz passenger vehicles and Daimler trucks and buses in Bulgaria, for an undisclosed sum.
Inchcape, which has operated in Bulgaria since 1996, said the acquisition will further scale its share of passenger vehicles in the market there, and expand its presence into the truck category.
Silver Star generated revenue of around £240m in FY 2025.
Chief executive Duncan Tait said: "This acquisition is a clear example of our Accelerate+ strategy in action: selectively building scale in small to medium markets where we can create value for our OEM partners and customers. Silver Star will strengthen our Mercedes-Benz relationship, enable us to expand into the truck category in Bulgaria and materially increase our market presence."
Inchcape currently has a market share of about 13% in passenger vehicles in Bulgaria and around 6% in light commercial vehicles through longstanding partnerships with Toyota and Lexus.
At 0820 BST, the shares were up 1.2% at 828.50p.
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