Burberry US sales offset hit to Middle East from Iran war
By Frank Prenesti
Date: Friday 17 Jul 2026
(Sharecast News) - Luxury brand Burberry on Friday reported a 5% rise in first-quarter sales driven by strong performances in the Americas and China which offset a decline in Europe and the Middle East due to the Iran war.
Sales in the 13 weeks to June 27 came in at £455m. Burberry said Gen Z customers in China helped increase revenues by 9% year on year, while the Americas grew 12% as the brand attracted new customers.
Europe and Middle East fell 3%. The retailer said it expected to deliver full-year revenue growth and margin expansion but was still "mindful of the uncertain geopolitical and macro-economic environment and its potential impact on consumer confidence".
Reporting by Frank Prenesti for Sharecast.com
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